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Starting November 2023, Google requires political ad creators to clearly disclose whether their advertisements contain AI-generated content. This requirement applies to election ads featuring synthetic content that showcases 'realistic characters or events.' Ads must include disclaimers in a 'clear and prominent' location, stating that the advertisement utilizes AI-generated content. This decision addresses the widespread use of synthetic content in political advertising, as some political ads have already begun using AI for production, making this decision a response to that trend.

The Federal Election Commission has decided to potentially establish rules governing the use of AI-generated content in political advertising. The FEC voted to initiate a process that may lead to new regulations on how campaigns can utilize artificial intelligence, which could take effect by the end of this year. This petition was submitted by the advocacy group 'Common Cause', urging the commission to use its authority to create rules that prohibit candidates and parties from using AI to distort opponents, thereby penalizing fraudulent practices.